Blog Entry - BrandHabit

Covered Minneapolis, MN

Gurus are spiritual teachers in eastern religions like Buddhism and Hinduism, as well as new religious movements. The only new religious movement I’m familiar with did not derive from Asia, but is blossoming in the Dinkytown section of Minneapolis. Since 2006 Stacy Larson, owner of Covered, has been schooling the masses in the art of finding the perfect jean that will lead them to denim nirvana.

Ms. Larson has been in the business for only a few years, but her sixth sense of how denim should lengthen your legs and define your derriere is enviable by any denim doyenne. If you don’t trust her intuition and need more encouragement navigate through the tiny boutique towards the fitting room where the associates have created an inspiration board with the latest fashion trends and tricks. If you worry the Serfontaine jeans won’t match anything in your wardrobe, check the inspiration board for advice on how to wear them! And if all else fails to persuade you to buy those jeans throw on a pair of the heels the ladies keep in the fitting rooms to show you how you can really rock those William Rasts savoy white jeans. Too expensive for your taste? Don’t worry, Covered carries the best quality at decent prices. Women shopping for denim should remember that a $100 pair of denim is an investment piece.

Though Larson has an arsenal of denim for every body type, she also vends Hanky Panky underwear like thongs to avoid panty lines with your tushy hugging Joe’s Jeans. Additionally she stocks LA Made, Splendid and Ella Moss apparel to coordinate with Dole Vita shoes and Hudson jeans.

If the Dinkytown location can’t quench your thirst for fashion, then check out the newly opened Covered Uptown in Minneapolis which features mens apparel as well.

If True Religions have been your only religious experience, do some soul searching at Covered where you’re sure to find a denim deity at Stacy Larson’s boutique!